How to Prevent Gmail Email Clipping (Keep Templates under 100KB)
Gmail automatically clips any email that exceeds 102KB of source HTML code. Learn how visual builder nesting, clean inline CSS, and asset compression keep your emails fully visible.
Gmail automatically clips promotional messages whenever the raw HTML code size exceeds 102KB. When clipping occurs, Gmail cuts off the bottom half of your message and replaces it with a small link: [Message clipped] View entire message.
Why Gmail Clipping Harms Your Email Campaigns
- Hides Your Primary Call to Action: If your main discount code or checkout button is near the bottom, readers won't see it.
- Cuts Off Legal Unsubscribe Footers: Hiding your unsubscribe footer causes frustrated readers to report your email as spam instead.
- Breaks Open Tracking Pixels: Because tracking pixels are placed at the bottom of the email HTML, clipping prevents accurate open stats.
Simple Ways to Prevent Email Clipping
Keep Layout Structures Linear: Avoid over-nesting unnecessary layout containers inside your template.
Avoid Copy-Pasting Content from Word Documents: Copying text directly from Microsoft Word adds hidden bulky styling tags. Always paste text as plain text.
Compress Image Assets: Host images on fast CDN servers rather than embedding heavy base64 code inside the email source.
Use Emailnya's Preflight Health Checker: Check your email's exact KB size before exporting to ensure it stays well under the 102KB limit.
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Use Emailnya's free drag-and-drop visual email builder to export responsive HTML, MJML, or send directly through standard Gmail.